In a fast-paced world that bombards us with information, we need an incentive to spend time reading your content. It needs to be informative, engaging and helpful in some way.
Have you sometimes just thrown in a straightforward title for a blog post or article? I think we’ve all been guilty of this at some point. It’s hard to come up with a title that’s clever and interesting. However, It's essential to avoid straight-forward descriptive titles. For example, you might have ‘Money Management,’ ‘Candles,’ or ‘Stuff.’
Titles that give a basic description of a blog or article don’t cut it. To generate interest, you need to offer something in the title.
You can ask a question (as I’ve done) about a subject people have little knowledge of, or introduce a problem. People will want to read your article because it provides a more detailed answer to that question.
Alternatively, you could try a list, or have a ‘How to’ title that lets readers know your article is a guide to an activity, or advice for overcoming an issue.
Here are a few examples:
• ‘Money Management’ could be ‘Need Help with Finances?’
• ‘Candles’ could turn into ‘Ten Best Scented Candles for the Holiday Season’
• You could transform ‘Stuff’ into ‘How to Rid Yourself of Unwanted Stuff’
A title is an easy thing to take for granted. However, it’s probably the most important aspect of anything content you create.
Your title needs to set the tone for your content. It needs to give the reader a compelling reason to take a break from browsing through Facebook in another tab. Think about how your title can fulfil a need, a desire, a curiosity or all three.
